Milan
Milan
STRATA is a furniture collection developed for the Fendi Design Prize 2026, translating Roman architectural memory into contemporary objects through travertine, walnut, cognac leather and aged brass.
The Ruin Table brings two raw travertine masses into tension with a walnut top wrapped in saddle leather, finished with Selleria stitching and a braided corner detail. The Keystone Console reinterprets the Roman arch through an inverted structural gesture, with a deep V-incision converging at a single point. In classical construction, the keystone locks the structure. Here, that moment is left exposed.
Across both pieces, material, craft and structural tension become a way of carrying traces of architecture into the domestic scale.
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Milan
Rare Notes Club explores the relationship between fragrance, technology and olfactory culture. It brings together a niche perfume marketplace, community-led discovery and scent device concepts, considering how perfumes could be experienced, collected and exchanged beyond traditional retail.
The project connects service design, brand identity, storytelling and digital experience within a single system. Gizem’s work spans the platform’s service model and user journeys as well as the visual and physical language of its proposed products.
Current developments include GRIP, a compact olfactory interface, and Eau Digitale, its digital scent layer; both were filed as Italian patent applications in 2025. The concepts are being developed through product architecture drawings and physical mock-ups, with functional prototyping still to follow.
Two Italian patent applications filed, 2025.
Selected with Rare Notes Club for the Academy for Women Entrepreneurs, Università degli Studi di Napoli Federico II + Arizona State University, 2025.
Financial and feasibility modelling developed with UniVertis, Naples.
Final team project · 30/30 e lode
Melo is a speculative nutrition service designed around changes in sleep, activity and daily routines. The concept connects wearable data with personalised nutrition, exploring how everyday support could involve less tracking and planning.
Developed as the final project for Communication Design at Domus Academy, this project combined service concept development with corporate identity design, from initial research and positioning to user experience and communication.
Poor sleep, a late meeting or an unexpected workout can change when and what someone eats. Following a plan means making adjustments, often when there is little time to think about them.
Melo explores how a nutrition service could help with those everyday decisions, using sleep and activity data to suggest options that the person can review and approve.
Melo’s fluid identity keeps its shape while its colours adapt to the time of day and the person’s state.
Melo’s voice shifts from a brighter daytime tone to a softer evening delivery, keeping messages short and clear.
The interface presents one suggestion at a time, letting the person review and approve it before anything is prepared.
Istanbul
Flamingio brought online interior design services and product shopping into a single platform. Customers could connect with independent designers through fixed design packages or browse furniture and décor from participating brands.
A style quiz helped customers identify their preferences and informed designer matching. Projects developed through direct client–designer conversations, with revisions shared through updated boards and a shoppable product list at delivery.
Over six years, Gizem built and ran the platform from the ground up as a solo founder, shaping its business model, digital product, service experience and brand. The platform connected clients with a vetted network of 20+ independent designers, who delivered more than 300 interior design projects for customers in Turkey and internationally. Alongside the design service, she developed a marketplace featuring 30+ furniture and design brands, while leading partnerships, communications, growth and fundraising.
Original working document in Turkish
Life Style, television interview
On bringing interior design services online
"Flamingio.com brings interior design online"
"Architectural design and decoration move online during the pandemic"
"Flamingio, an online interior design and decoration platform"
Exhibitor
Founder interview
"Do you need an interior architect?"
External equity investment secured.
Public start-up funding through KOSGEB.
B. Amsterdam Startup Ecosystem, 2018.
Albaraka Garaj Incubation, 2020.
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Gizem Çetin is an interior architect and strategic designer working across spaces, objects, systems and emerging technologies.
Her work draws on fifteen years across interior and lighting design, entrepreneurship and digital product, in international contexts. In 2017, she founded flamingio.com, Turkey’s first online decoration marketplace. She is now developing Rare Notes Club, exploring the intersection of fragrance, technology and digital discovery.
Based between Reggio Emilia and Milan, Gizem continues this work as Founder and Design Strategist at The Problematic and is completing an MA in Design Innovation at Domus Academy on a merit scholarship.
